What The Fluff!
Union Square, Somerville
September 21st, 2-6 PM
Rain date Sept 22nd

Attention all fluff luvas, quirky innovators, and anyone with a sweet tooth! The 19th annual "What the Fluff? A Tribute to Union Square Innovation" is rolling into Union Square, Somerville, on September 21st from 2-6 PM. Rain or shine, with a backup date on September 22, this festival will be to be a marshmallowy marvel.

Fluff Your Way to Union Square

• Live Music Galore: From Julie Rhodes & The Electric Co. to the Velvet Dirtmunchers, the Fluff 'N Jam Stage will have you dancing with sticky fingers. And don't miss the Somerville High School Step Team, adding rhythm to the fluff!

• Zany Games and Shenanigans: Ever tried Fluff Jousting or Fluff Limbo? Now's your chance! These games aren't just fun; they're a testament to Somerville's spirit of innovation and community fun.

• Innovation Alley: Presented by Somernova, this isn't just about fluff; it's about future innovators. Watch youth inventors in action or relax in the Inno Alley Lounge, where creativity meets comfort.

• Fluff Foodie Heaven: Imagine Fluff paratha, Fluff drinks, and who knows what other fluffalicious concoctions local businesses will whip up. It's not just eating; it's an experience.

• Merch Madness: Snag some limited edition 2024 Fluff merchandise. From T-shirts to koozies, show off your Fluff pride with style.

• Parkour Thrills: For those looking for something beyond the sweet, Parkour Generations Boston will offer a taste of this dynamic sport.

• Community Spirit: This festival isn't just about Marshmallow Fluff; it's about celebrating Somerville's vibrant community, its history, and its forward-thinking spirit.

How to Get There

• Bike or Walk: The best way to enjoy the festival without worrying about parking. Plus, there's a free bike valet service!

• Public Transport: Hop on the Green Line to Union Square Station or take a bus. Remember, route 87 will be detoured, so plan your route accordingly.

• Drive?” If you must, park on the outskirts. But honestly, why deal with parking when you can glide in on two wheels or dance your way there?

Why Attend?

The Fluff Festival is a cultural phenomenon. It's where Somerville's quirky, innovative, and community-driven spirit comes alive. Whether you're here for the food, the fun, or the sheer spectacle of watching people attempt Fluff Limbo, there's something for everyone. It's a chance to be part of a tradition that celebrates local history, creativity, and the joy of community gatherings.

Join the Fluff Movement

Tag @flufffestival on Instagram, show us your fluffiest moments, and share in the madness. This is about being Somerville! So, mark your calendars, gather your fluffiest friends, and prepare for a day where innovation meets confection.

See you at Union Square for the fluffiest festival of the year! Remember, in Somerville, there's no place like Fluff!